June 22- 28 , 2012

NORTHSTAR x GEOFF MCFETRIDGE
Pop-Up Shop

Get into the Canadian spirit with North Star's limited edition Canada Day collection!

Magic Pony welcomes North Star, the classic Canadian sportswear brand, for a one week Pop-Up Shop June 22 to June 28. The Pop-Up Shop features a special collaboration with celebrated Canadian artist and designer Geoff McFetridge.

McFetridge has a prolific commercial portfolio and he has collaborated with Nike, The GAP, Greenpeace, and MTV; he also directed one of OK GO's music videos on toast! Magic Pony customers may know his work from Kidrobot x Colette 3″ Dunny series, his publishing collaboration with Nieves, and his Japanese toy series "Creature: Off My Back." This exclusive collection will be available at Magic Pony. Show off you national pride, just in time to celebrate Canada's 145th birthday on July 1st!

WHEN:
June 22nd to June 28th
Mon- Sat: 11am – 7pm
Sun: 12pm – 6pm

LOCATION:
MAGIC PONY
680 Queen St West
Toronto, ON Canada
416-861-1684

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ABOUT GEOFF MCFETRIDGE

McFetridge is a artist based in Los Angeles California. Born in Canada, he was schooled at the Alberta College of Art and the California Institute of the Arts. He is part of the Beautiful Losers Exhibition, and makes solo exhibitions from Los Angeles, Berlin, Paris, London, the Netherlands and Japan. Instinctively ignoring creative boundaries McFetridge is a truely multidisciplinary artist, 'an all round visual auteur'. From poetry to animation, from graphics to 3D work, from textile and wallpaper to paintings, McFetridge has complete control over these widely divergent disciplines.

Understatement is central to the impact of his work, inviting participation. It gets through the filters by offering the viewer an opportunity to play with a puzzle for a moment, a puzzle that doesn't have one simple answer. Often imitated, but never equalled, In the past ten years, Los Angeles-based McFetridge has created in his work and in his commissions a unique imagery, which is detailed and abstract at the same time. Full of hands and teeth, objects and animals, hands and heads.

McFetridge won public acclaim when he was still a student winning awards from the Art Directors Club and ID magazine for his thesis project "Chinatown". For two years, he was art director of the famous underground Beastie Boys magazine Grand Royal. Since then he has started the design studio Champion Graphics which has done pojects for numerous clients ranging from Nike, Pepsi, Stüssy, Burton Snowboards, Girl Skateboards and Patagonia. He made clips for Plaid, Simian, and recently also for The Whitest Boy Alive, and he created film title sequences for The Virgin Suicides and Adaptation

McFetridge has created a double helix of personal and commercial art projects, blending disciplines and purpose in almost every project he does.

"McFetridge is well-known within the graphic design community for imagery that is economical and spare, yet powerfully communicative. Geoff developed motifs echo themes found in sculpture, such as the relationship between man-made and natural forms, the interplay between two and three dimensional space and visual conundrums"em> said Michael Darling, Seattle Art Museum Curator of Modern and Contemporary Art.

"He is part of a new generation of designers who are eager to leap the old divides between image and product, design and art, the flat page and the moving image." Paul Warwick Thompson, Director, Smithsonian's Cooper-Hewitt National Design Museum.

Northstar designs by Geoff McFetridge:

Work by Geoff McFetridge: