Torontoland
Citywide Public Art Installation

Nov 2011 - Feb 2012

Magic Pony is proud to help The City of Toronto transform into TORONTOLAND – a winter wonderland theme park – with the help of our favourite artists, illustrators and designers including Tara McPherson, Nathan Jurevicius, Alex McLeod, Team Macho, TADO, Ben&Julia, Mark Gervais, Melinda Josie, Travis Lampe, Noel Middleton, APAK, Rilla Alexander, Jon Todd, Patrick Kyle and Ginette Lapalme.

Each artist has created a unique 8 ft tall Giant Snowman which have now come to life throughout Toronto in a fantastic range of styles. You can find the Giant Snowmen in every Toronto neighbourhood from Queen West to Dundas Square, Little Italy, The Distillery, The Beaches and more.

Help Raise $50,000 for Kids to Make a Wish
In the Holiday spirit, it's all about charity and sharing our enthusiasm for the season. Find a Giant Snowman, snap a photo or video of yourself with the Snowman and upload it to Facebook (instructions are on the plaque beside each snowman). For every photo received – either through text or email – Toronto Tourism will donate $2* to the Starlight Children’s Foundation "Make a Wish" program, to improve the quality of life for children with chronic and life-threatening illnesses and life-altering injuries.

All the Snowmen are live throughout the winter season so be sure to take a photo and help make this Holiday brighter! We’re proud to have been a part of this incredible campaign and we hope you can too. We hope this becomes an annual holiday tradition for Toronto.